Data Thinking · Precision Marketing: Break the Involution Era with New-Quality Competitiveness

For manufacturers, traders, and logistics firms seeking survival and growth, the primary goal is to push products and services to market and realize their value. Marx, in Volume I of Capital, describes how commodity value is realized: "The leap of the commodity's value from the commodity-body to the gold-body is the commodity's salto mortale. If the leap is not successful, it is not the commodity that is broken, but the owner of the commodity." Therefore, enterprises must invest key resources and cost to sell their goods; success or failure of the business is positively correlated with success or failure of sales. Today's business environment is full of uncertainty — political, economic, and social — while AI and digital technologies surge ahead. Traditional marketing mindsets and models still bind most enterprises, intensifying competition, and "involution" has become the common consensus.

Jack Ma said at the 2018 Internet Conference: "This is an era that destroys you yet has nothing to do with you; an era where others cross boundaries to rob you and you cannot resist; an era where it is not that your rival is stronger, but that you simply do not know who your rival is." Ride-hailing overturned the taxi industry; delivery riders hit traditional retail and the instant-noodle market; the mobile phone replaced the digital camera; mobile payment even changed the shape of cash transactions… In this tide of cross-boundary disruption, if enterprises do not apply new-quality productive forces and cultivate new-quality competitiveness, they will not wake up — they will be ruthlessly eliminated by the times in an old dream!

I. Reshape cognition: what are new-quality productive forces and competitiveness?

"New" represents the new technology clusters centered on AI, big data, cloud computing, and blockchain; "quality" represents a comprehensive leap in the innovativeness, efficiency, and synergy of production factors. This is by no means a simple tool upgrade, but a systematic and fundamental transformation of production methods, business models, and even organizational forms.

New-quality competitiveness is the core gene on which an enterprise survives under this new system: data-insight capability — the wisdom to extract value from massive information; digital-operation capability — data-driven efficient flow across the whole chain; intelligent-decision capability — AI-assisted accurate anticipation and rapid response. It decides whether an enterprise, amid fierce competition, merely survives or actually leads.

II. The way out: say goodbye to traditional marketing's "blind men feeling the elephant"

Traditional marketing often relies on experience and blind ad placement amid "the vast sea of people" and "the vast internet," like blind men feeling an elephant. The drawbacks of this extensive model are obvious: high cost — net-casting placement wastes budget and drives up acquisition cost; low efficiency — inability to precisely reach target customers, with long conversion chains and high loss; high risk — decisions lacking data support are easily hurt by market volatility.

III. Technology empowerment: help northern shipping & trade enterprises upgrade digitally

The Liaoning International Freight Forwarders Association and HuiPu Shipping Tech, together with a professional digital-tech company, are fully safeguarding member enterprises and traders in Liaoning and the broader northern region. We are committed to driving enterprises' digital precision-marketing transformation, injecting new-quality competitiveness through technology empowerment, supplying external data sources, and building precise marketing profiles and delivery chains — helping enterprises jump out of involution, achieve high-quality growth with data thinking, and firmly seize opportunities in the new era's tide!